We are now reminding kids to play?

There is a commercial that airs on the radio with a child asking for a dollar from mom's purse.  Have you heard it?  The mother seemingly can't remember where she put the purse and has the kid running all over the house to look for it.  The message?  Get creative to get your kids moving.  Wait..What?
What happened to "no running the house, stop jumping on the couch, Take that energy outside."

Doesn't play come naturally to kids? Leave it to the grown ups who ruined education by inventing school to ruin childhood by turning play into a PSA.

There's even a website. 
And here are the great suggestions to get moving:
Make commercial breaks Let’s Move! breaks. Here are some active and fun ideas:

• Jumping jacks
• Dancing
• Racing up and down the stairs
• Sit-ups
• Stretching
• Jogging in place
• Push-ups
• Active house chores
• Come up with your own activities and share them with friends and family

Ah yes the fun of calisthenics!!  Here's another problem, Do kids even watch commercials anymore?  I know here we use the DVR to fast forward through them .
That is another way adults are ruining play they are equating adult excercise with childhood physical play.  These are two completely different entities.  Adult exercise is repeptivie with it's main goal to "get or keep fit.  Childhood physical play surely keeps kids physically fit however it also keeps their brains fit.  Their imaginative play keeps them bright and focused and frankly fun to be around.
They don't how many miles they've run unless they are cars in the game, they don't wait for the show to come back on so they can stop doing military style exercises.

The webiste says it's ok to be quiet and sitting while reading or doing homework.  Oh ok but let's say the kid doesn't want to do homework or read but  says, "I would rather go climb trees"  I want to have a nerf gun war or play with my friend"

Is it that going to be acceptable?  Can you send in the note to the teacher that says, "My child is not doing homework or his required reading this week b/c we are involved in getting moving and we feel that is more important"?

It's all talk.  Lip service.  It makes us feel good that we are doing something.  A website was created the 1st lady is hula hooping and getting the word out.  However if you really believe in play you will Let them play at the risk of not getting homework done b/c play IS that important.  In my humble opinion.